Mission: Building AugusTalent
  • Home
  • About Us
    • Mitash Bhattacharyya
  • AugustConsulting
    • Business Consulting
    • Consultancy For Individuals
  • PREMIUM TRAINING CONTENT
    • Store - Premium Training Content
  • For Automobile
  • For Corporate Sales
    • COMMANDO - Sales Training Program
    • Sales Process Training
    • Business Planning & Customer Segmentation Training Program
    • Customer Database Management Training Program
    • Telecalling Skills along with Tele-script Training Program
    • Consultative Selling Skills Training Program
    • Business Presentation Skills Training Program
    • Negotiation Skills Training Program
    • Sales Closing & Sales Objection handling Training Program
    • Selling Skills & NLP
    • Selling Skills at ALPHA Level - Sales Psychorientology - Meditative Sales Process
  • For Corporate - HR
    • Talent Management Program >
      • Competency Based Interviewing Skills Program
      • Performance Management System - Balance Score Card
      • PERSONA - Soft Skills Training Program
      • MARVEN-US - WORK-LIFE-BALANCE - Social Training Program
    • Corporate Leadership Development Program
    • Corporate MDP-OD
    • Corporate Customer Service >
      • NIGHTINGALE - Customer Service Training Program
    • Corporate Trainers Development >
      • ATHENA - 5 Days TTT
      • ATHENA 365 - TTT Certification - duration - 12 months
      • EUTHENIA - Train The Content Developer Program
    • Corporate Training Outsourcing >
      • MEET-US T .P. O. - Training Process Outsourcing
  • For HealthCare
    • Hospitals
    • Health Insurance
    • Pharma
    • Dental & Medical Devices
  • For Life Insurance Companies
    • EMERALD - Life Insurance Sales Training Programs
    • ALASTOR >
      • Selection of Agents >
        • Your Role As an HR
      • Target of Agents >
        • You a a STRATEGISTS
      • Productivity of Agents >
        • You as a Business Coach >
          • Plan Levels
    • ATHENA - 5 Days TTT
    • ATHENA 365 - TTT Certification - duration - 12 months
    • EUTHENIA - Train The Content Developer Program
    • MEET-US T .P. O. - Training Process Outsourcing
  • For MBA Institutes
    • ATHENA - Faculty Development Program
    • GROOM-U - Grooming & Interview Skills for Students
  • For Schools / Colleges
    • ATHENA - Teachers Development Program
    • FYOUTURE - Career Path for Students
    • German Language Training
  • For Individuals
    • Certificate Program on Training & Development - for Individuals
    • Certificate Program on Business Management & Agency Development
  • Franchisee- Join Us
  • Contact Us
  • Care Wing - (CSR) Corporate Social Responsibility
  • Train The Talent Blog
  • Photo Gallery
    • Core Industry
    • Power
    • Insurance
  • Trainers Tube

Assessment - Research - Training - Evaluation

Picture

Premium
Training

Content

Picture

For HR Training / Advance Leadership Training / OD Programs / Advance Sales Training / Customer Service Training / Soft Skills Training 

Leadership & Management Development Program Training/ Performance Management & Performance 


Appraisal

Training Content - for Training Department, Training Companies & Free Lance Trainers

Picture
The most crucial part of Training is the Training Content. This is the ELEMENT which decides the QUALITY of the TRAINING.

Our 500+ Training Contents are designed to meet the international need for training content and are based on ISD.

Any Training Department - small or large - can take up these contents or we customize it by blending with other Modules to fit the current need of the Business.

Any Training Company can buy the Modules & we can help them to customize them to suit the needs of their clients.

Any Free Lance Trainer can buy the Content under specific guidance for their own training purposes.



​​The List of the Programs 

​Basic Leadership Skills

Learning Objectives

·        Introduction to leadership skills

·        Career skills for a leader

·        People skills for a leader

·        Technical skills for a leader

·        Values and behaviors

·        Communication and conflict resolution skills

·        Leadership initiatives for achieving cultural diversity

·        Leadership development and succession

·        Case studies 

Knowing the resources of the group

Communicating

Planning

Controlling group performance

Evaluating

Setting examples

Sharing leadership

Counselling & Coaching Skills

Effective teaching

Introduction to leadership skills

Career skills for a leader

People skills for a leader

Technical skills for a leader

Values and behaviors

Communication and conflict resolution skills

Leadership initiatives for achieving cultural diversity

Leadership development and succession

Case studies


​OD Program


  • Managing SELF & Developing PERSONAL MASTERY
  • Managing An AGILE TEAM
  • Managing CHANGE & IINOVATION
  • Managing PROCESS & PERFORMANCE
  • Managing CUSTOMER EXPERIENCE

360 Degree Feedback

Learning Objective

•      Explain What is 360 Degree Feedback

•      Describe the History of 360 Degree Feedback

•      Explain the Uses of 360 Degree Feedback

•      List the Advantages 360 Degree Feedback

•      List the Disadvantages of 360 Degree Feedback

•      Describe What is an Effective 360 Degree Feedback Appraisal

•      Describe the Components of 360 Degree Feedback

•      Explain the Process of 360 Degree Feedback

•      Describe the Problems of 360 Degree Feedback Appraisal

•      Describe the Sources of Errors in Performance Appraisals

•      Explain the Development Options after Feedback

•      Explain What is 720 Degree Feedback 


360 Degree Feedback system is defined as the systematic collection and feedback of performance data on an individual or a group, derived from several stakeholders in their performance.

360-degree feedback is an appraisal or assessment process used to improve managerial effectiveness by providing the manager with a more complete assessment of the employee’s effectiveness, his performance and development needs.

360-degree feedback is also known as multi-rate feedback, multi-source feedback, Full-circle appraisal or Group performance review.

The four integral components of 360-degree feedback appraisal are:

-       Self appraisal

-       Superior’s appraisal

-       Subordinate’s appraisal

-       Peer appraisal


Advertisement Management

Objective

·        Describe in brief the history of Advertising

·        Explain what Advertising Management is

·        Describe the Advertising Management Process

·        Describe the various media options

·        Differentiate between Left – Right Brain Ads

·        Explain the Persuasion Process of Advertising

·        Explain the various Strategies for Demand Generation

·        Describe the Types of Advertising

·        Explain what Global Advertising is

·        Explain what Relationship Marketing is 

The process of the complete planning, execution, control and monitoring of advertising campaign is known as advertising management.

The following are the steps of the advertising management process:

•       Advertising Strategy - Setting Objectives, Formulating Budgets, Creating Ad messages & Selecting Ad Media and Vehicles

•       Strategy Implementation

Assessing Ad Effectiveness

Advertising has an impact on a country’s economy, society, culture, and political system.

The following are the three primary and fundamentally different approaches to the development of global advertising executions:

•       Transit ads are used as they can reach a target audience in well-defined geographic areas

•       The use of web-based directories because they offer convenience and speed

•       The use of event sponsorship to target well-defined audiences

•       Segmentation is a crucial part of the advertising process. Segmentation is the decision about which
         consumers the advertising should target.

Assertiveness Skills

Learning Objectives

·        What is Assertiveness

·        The Need for Assertiveness

·        Understanding Behavior Patterns

·        Self Evaluation

·        Skills for Assertiveness

·        Art of Saying “NO”

·        Assertiveness for Effective Communication

·        Action Plan for a New Assertive You

Assertive and not Aggressive

Passive Behavior Reasons

Aggressive Behaviors Symptoms

Assertive Behavior Symptoms

Transactional Analysis – Parent, Adult & Child

Evaluate Yourself

Skills for Assertiveness

Liberation Cycle of Assertiveness

Power of Affirmation

Disagreeing Gracefully

4 Steps to Saying “NO”

Verbal & Nonverbal Assertiveness


BCG Matrix

Learning Objectives

·        Emergence of BCG Matrix

·        Approaches of BCG Matrix

·        Components of BCG Matrix

·        Applications of BCG Matrix

·        Advantages of BCG Matrix

·        Limitations of BCG Matrix

Emergence of Portfolio Matrices

Purpose of Portfolio Matrices

Emergence of Growth Share Matrix

Components of BCG Matrix – Cash Cow, Star, Question Mark & Dog

Relative Market Share

Market Growth Rate

BCG Matrix Application

BCG Matrix with Cash Flow

Brand Management

Learning Objectives

·        Explain what a Brand is

·        Explain the importance of Brands

·        Describe the attributes of a strong brand

·        Explain what Brand Management is

·        Describe the Purpose of Brand Management

·        Explain the Brand Equity Concept

·        Describe the Strategic Brand Management Process

·        List the Strategic Brand Management Guidelines

A brand is a name, term, sign, symbol, or a combination of all these which differentiate the goods/services of one seller or group of sellers from those of competitors.

Brand management is the process of defining the brand, positioning the brand, and delivering the brand.

Brand Equity is the value, both tangible and intangible, that a brand adds to a product/service.

The Strategic Brand Management Process consists of the following four steps:

•       Identifying and Establishing Brand Position

•       Planning and Implementing Brand Marketing Programs

•       Measuring and Interpreting Brand Performance

•       Growing and Sustaining Brand Equity

•       A brand equity management system is a set of organizational processes which are designed to improve the understanding and use of the brand equity concept within a firm.

Building Self Confidence

Learning Objectives

·        Assessing your confidence

·        Gathering the elements

·        Building your self-confidence

·        Communicating with your confidence

·        Acting with confidence in your daily life

·        Engaging others

·        Case studies – Developing confidence 

Lack of confidence - Blaming others, Immediate excuses, Defensiveness, Needing acceptance

Unable to enjoy success, Fear of change, Fear of Future, Negativity etc.

Approaching challenges – Martin’s style

Recognizing confidence in yourself

Looking at indicators of confidence

Finding your place on the scale

Your Scores

Recognizing your strengths

Benefitting from your life experiences

Sam’s tough times index

Your tough times index

Discovering what drains your batteries

Determining your areas of focus

Confidence wheel

Mapping your own journey

Following the guaranteed success formula

Choosing role models

Becoming your own coach

Becoming the hero in your own life

Greeting the world with grace

Discovering your values

Resolving values conflict

  Developing Your Identity

Pride in Synthesis

Assessing Your Emotional Intelligence

Turning Anger into Energy

Transforming your fears into confidence

Breaking the gridlock

Step-by-step approach for breaking the gridlock

Adopting the 80/20 principle

Generating realistic standards of behavior

Stretching your boundaries

Creating a haven for yourself

Preparing for the future

Developing your physical confidence

Speaking out with confidence

Holding onto your integrity

Being judged by appearances

Conveying the right attitude with your dress

Finding the confidence to rise above

Staying on top of your confidence game

Living powerfully

Defining your professional identity

Becoming assertive

Dealing with feedback

Dealing with corporate change

Business Communication

Learning Objectives

·        Explain the Communication Process

·        Describe the Various Barriers of Effective Communication

·        Explain the Steps of Monroe's Motivated Sequence

·        Describe the Various Questioning Techniques

·        Explain the Role of Active Listening for Effective Communication

·        Explain the Role of Body Language for Effective Communication

·        Describe the Method of Writing Effective Emails

·        Explain AIDA: Attention-Interest-Desire-Action Tool

Importance of Communication

Components of the Communication Process

Integrated Meaning Model of Communication

Levels of Communication

7Cs for Effective Business Communication

Dimensions in Communication

Channels of Communication

Vertical/Lateral Communication

Barriers of Effective Communication

Communication at Workplace

Monroe's Motivated Sequence

Questioning Techniques

Active Listening

Common Signs of Body Language

Giving Feedback

Types of Feedback

Conducting Effective Meetings

Speaking to an Audience

Types of Reports

Writing Effective Emails 

Business To Business Marketing

Learning Objectives

·        Business-to-Business basics

·        Making sense of customers and markets

·        Business-to-Business marketing - International

·        Business-to-Business marketing specifics

·        Business-to-Business marketing models

·        Strategies Business-to-Business management

·        Marketing evaluation and control

·        Implementing a value-creating organization 

Nature of Business-to-Business marketing

B2B marketing for consumer marketers

Business to Business customers

Business to Business products

Characteristics of Business-to-Business markets

Market characteristics drive marketing strategy

Selling to consumers and Business to Business customers

The customer activity cycle

The organizational buying processes

Market research

Global outsourcing and manufacturing

Business organization matrix

Distribution patterns

Strategies for markets

Marketing plan

Different approach to B-to-B marketing

Pricing formula

How the advertising work?

The expert marketing model

Formulating and implementing marketing strategy

Marketing control

Role of marketing in a value-creating organization


Business Writing Skills

Learning Skills

·        What is Business Communication

·        Types of Communication

·        STAR Format of Written Communication

·        Essentials of Effective Communication

·        Tips for Smart Communication

·        Communication across cultures

·        Exercises

·        Summary
         
First understand what communication is

Business Communication

Verbal Communication

Written Communication

Non-Verbal Communication

STAR Format of Written Communication

Analyze the Purpose

Consider the Audience

Build the Structure

Detail & Design Approach

Execute with Confidence

Essentials of Effective Communication

Tips for Smart Communication

Communication across Cultures

Exercises on Written Communication

Centralization & Decentralization

Learning Objectives

·        Decentralization and performance evaluation

·        Distinction between delegation and decentralization

·        Advantages of centralization and decentralization

·        Factors determining the extent of centralization

·        Types of decentralization

·        Prerequisites of decentralization

·        Marketing decision to decentralize

·        Case study: Ford’s Global strategy


 
For more info email us: augustalent@outlook.com
Call: +91 98730-88988 
Powered by Create your own unique website with customizable templates.