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Training Content - for Training Department, Training Companies & Free Lance Trainers
The most crucial part of Training is the Training Content. This is the ELEMENT which decides the QUALITY of the TRAINING.
Our 500+ Training Contents are designed to meet the international need for training content and are based on ISD.
Any Training Department - small or large - can take up these contents or we customize it by blending with other Modules to fit the current need of the Business.
Any Training Company can buy the Modules & we can help them to customize to suit the needs of their clients.
Any Free Lance Trainer can buy the Content under specific guidance for their own training purposes.
Our 500+ Training Contents are designed to meet the international need for training content and are based on ISD.
Any Training Department - small or large - can take up these contents or we customize it by blending with other Modules to fit the current need of the Business.
Any Training Company can buy the Modules & we can help them to customize to suit the needs of their clients.
Any Free Lance Trainer can buy the Content under specific guidance for their own training purposes.
The List of the Programs are
360 Degree Feedback
Learning Objective
• Explain What is 360 Degree Feedback
• Describe the History of 360 Degree Feedback
• Explain the Uses of 360 Degree Feedback
• List the Advantages 360 Degree Feedback
• List the Disadvantages of 360 Degree Feedback
• Describe What is an Effective 360 Degree Feedback Appraisal
• Describe the Components of 360 Degree Feedback
• Explain the Process of 360 Degree Feedback
• Describe the Problems of 360 Degree Feedback Appraisal
• Describe the Sources of Errors in Performance Appraisals
• Explain the Development Options after Feedback
• Explain What is 720 Degree Feedback
360 Degree Feedback system is defined as the systematic collection and feedback of performance data on an individual or a group, derived from several stakeholders in their performance.
360-degree feedback is an appraisal or assessment process used to improve managerial effectiveness by providing the manager with a more complete assessment of the employee’s effectiveness, his performance and development needs.
360-degree feedback is also known as multi-rater feedback, multi-source feedback, Full-circle appraisal or Group performance review.
The four integral components of 360-degree feedback appraisal are:
- Self appraisal
- Superior’s appraisal
- Subordinate’s appraisal
- Peer appraisal
Learning Objective
• Explain What is 360 Degree Feedback
• Describe the History of 360 Degree Feedback
• Explain the Uses of 360 Degree Feedback
• List the Advantages 360 Degree Feedback
• List the Disadvantages of 360 Degree Feedback
• Describe What is an Effective 360 Degree Feedback Appraisal
• Describe the Components of 360 Degree Feedback
• Explain the Process of 360 Degree Feedback
• Describe the Problems of 360 Degree Feedback Appraisal
• Describe the Sources of Errors in Performance Appraisals
• Explain the Development Options after Feedback
• Explain What is 720 Degree Feedback
360 Degree Feedback system is defined as the systematic collection and feedback of performance data on an individual or a group, derived from several stakeholders in their performance.
360-degree feedback is an appraisal or assessment process used to improve managerial effectiveness by providing the manager with a more complete assessment of the employee’s effectiveness, his performance and development needs.
360-degree feedback is also known as multi-rater feedback, multi-source feedback, Full-circle appraisal or Group performance review.
The four integral components of 360-degree feedback appraisal are:
- Self appraisal
- Superior’s appraisal
- Subordinate’s appraisal
- Peer appraisal
Advertisement Management
Objective
· Describe in brief the history of Advertising
· Explain what Advertising Management is
· Describe the Advertising Management Process
· Describe the various media options
· Differentiate between Left – Right Brain Ads
· Explain the Persuasion Process of Advertising
· Explain the various Strategies for Demand Generation
· Describe the Types of Advertising
· Explain what Global Advertising is
· Explain what Relationship Marketing is
The process of the complete planning, execution, control and monitoring of advertising campaign is known as advertising management.
The following are the steps of the advertising management process:
• Advertising Strategy - Setting Objectives, Formulating Budgets, Creating Ad messages & Selecting Ad Media and Vehicles
• Strategy Implementation
Assessing Ad Effectiveness
Advertising has an impact on a country’s economy, society, culture, and political system.
The following are the three primary and fundamentally different approaches to the development of global advertising executions:
• Transit ads are used as they can reach a target audience in well-defined geographic areas
• The use of web-based directories because they offer convenience and speed
• The use of event sponsorship to target well-defined audiences
• Segmentation is a crucial part of the advertising process. Segmentation is the decision about which
consumers the advertising should target.
Objective
· Describe in brief the history of Advertising
· Explain what Advertising Management is
· Describe the Advertising Management Process
· Describe the various media options
· Differentiate between Left – Right Brain Ads
· Explain the Persuasion Process of Advertising
· Explain the various Strategies for Demand Generation
· Describe the Types of Advertising
· Explain what Global Advertising is
· Explain what Relationship Marketing is
The process of the complete planning, execution, control and monitoring of advertising campaign is known as advertising management.
The following are the steps of the advertising management process:
• Advertising Strategy - Setting Objectives, Formulating Budgets, Creating Ad messages & Selecting Ad Media and Vehicles
• Strategy Implementation
Assessing Ad Effectiveness
Advertising has an impact on a country’s economy, society, culture, and political system.
The following are the three primary and fundamentally different approaches to the development of global advertising executions:
• Transit ads are used as they can reach a target audience in well-defined geographic areas
• The use of web-based directories because they offer convenience and speed
• The use of event sponsorship to target well-defined audiences
• Segmentation is a crucial part of the advertising process. Segmentation is the decision about which
consumers the advertising should target.
Assertiveness Skills
Learning Objectives
· What is Assertiveness
· The Need for Assertiveness
· Understanding Behavior Patterns
· Self Evaluation
· Skills for Assertiveness
· Art of Saying “NO”
· Assertiveness for Effective Communication
· Action Plan for a New Assertive You
Assertive and not Aggressive
Passive Behavior Reasons
Aggressive Behaviors Symptoms
Assertive Behavior Symptoms
Transactional Analysis – Parent, Adult & Child
Evaluate Yourself
Skills for Assertiveness
Liberation Cycle of Assertiveness
Power of Affirmation
Disagreeing Gracefully
4 Steps to Saying “NO”
Verbal & Nonverbal Assertiveness
Learning Objectives
· What is Assertiveness
· The Need for Assertiveness
· Understanding Behavior Patterns
· Self Evaluation
· Skills for Assertiveness
· Art of Saying “NO”
· Assertiveness for Effective Communication
· Action Plan for a New Assertive You
Assertive and not Aggressive
Passive Behavior Reasons
Aggressive Behaviors Symptoms
Assertive Behavior Symptoms
Transactional Analysis – Parent, Adult & Child
Evaluate Yourself
Skills for Assertiveness
Liberation Cycle of Assertiveness
Power of Affirmation
Disagreeing Gracefully
4 Steps to Saying “NO”
Verbal & Nonverbal Assertiveness
Basic Leadership Skills
Learning Objectives
· Introduction to leadership skills
· Career skills for a leader
· People skills for a leader
· Technical skills for a leader
· Values and behaviors
· Communication and conflict resolution skills
· Leadership initiatives for achieving cultural diversity
· Leadership development and succession
· Case studies
Knowing the resources of the group
Communicating
Planning
Controlling group performance
Evaluating
Setting examples
Sharing leadership
Counselling & Coaching Skills
Effective teaching
Introduction to leadership skills
Career skills for a leader
People skills for a leader
Technical skills for a leader
Values and behaviors
Communication and conflict resolution skills
Leadership initiatives for achieving cultural diversity
Leadership development and succession
Case studies
Learning Objectives
· Introduction to leadership skills
· Career skills for a leader
· People skills for a leader
· Technical skills for a leader
· Values and behaviors
· Communication and conflict resolution skills
· Leadership initiatives for achieving cultural diversity
· Leadership development and succession
· Case studies
Knowing the resources of the group
Communicating
Planning
Controlling group performance
Evaluating
Setting examples
Sharing leadership
Counselling & Coaching Skills
Effective teaching
Introduction to leadership skills
Career skills for a leader
People skills for a leader
Technical skills for a leader
Values and behaviors
Communication and conflict resolution skills
Leadership initiatives for achieving cultural diversity
Leadership development and succession
Case studies
BCG Matrix
Learning Objectives
· Emergence of BCG Matrix
· Approaches of BCG Matrix
· Components of BCG Matrix
· Applications of BCG Matrix
· Advantages of BCG Matrix
· Limitations of BCG Matrix
Emergence of Portfolio Matrices
Purpose of Portfolio Matrices
Emergence of Growth Share Matrix
Components of BCG Matrix – Cash Cow, Star, Question Mark & Dog
Relative Market Share
Market Growth Rate
BCG Matrix Application
BCG Matrix with Cash Flow
Learning Objectives
· Emergence of BCG Matrix
· Approaches of BCG Matrix
· Components of BCG Matrix
· Applications of BCG Matrix
· Advantages of BCG Matrix
· Limitations of BCG Matrix
Emergence of Portfolio Matrices
Purpose of Portfolio Matrices
Emergence of Growth Share Matrix
Components of BCG Matrix – Cash Cow, Star, Question Mark & Dog
Relative Market Share
Market Growth Rate
BCG Matrix Application
BCG Matrix with Cash Flow
Brand Management
Learning Objectives
· Explain what a Brand is
· Explain the importance of Brands
· Describe the attributes of a strong brand
· Explain what Brand Management is
· Describe the Purpose of Brand Management
· Explain the Brand Equity Concept
· Describe the Strategic Brand Management Process
· List the Strategic Brand Management Guidelines
A brand is a name, term, sign, symbol, or a combination of all these which differentiate the goods/services of one seller or group of sellers from those of competitors.
Brand management is the process of defining the brand, positioning the brand, and delivering the brand.
Brand Equity is the value, both tangible and intangible, that a brand adds to a product/service.
The Strategic Brand Management Process consists of the following four steps:
• Identifying and Establishing Brand Position
• Planning and Implementing Brand Marketing Programs
• Measuring and Interpreting Brand Performance
• Growing and Sustaining Brand Equity
• A brand equity management system is a set of organizational processes which are designed to improve the understanding and use of the brand equity concept within a firm.
Learning Objectives
· Explain what a Brand is
· Explain the importance of Brands
· Describe the attributes of a strong brand
· Explain what Brand Management is
· Describe the Purpose of Brand Management
· Explain the Brand Equity Concept
· Describe the Strategic Brand Management Process
· List the Strategic Brand Management Guidelines
A brand is a name, term, sign, symbol, or a combination of all these which differentiate the goods/services of one seller or group of sellers from those of competitors.
Brand management is the process of defining the brand, positioning the brand, and delivering the brand.
Brand Equity is the value, both tangible and intangible, that a brand adds to a product/service.
The Strategic Brand Management Process consists of the following four steps:
• Identifying and Establishing Brand Position
• Planning and Implementing Brand Marketing Programs
• Measuring and Interpreting Brand Performance
• Growing and Sustaining Brand Equity
• A brand equity management system is a set of organizational processes which are designed to improve the understanding and use of the brand equity concept within a firm.
Building Self Confidence
Learning Objectives
· Assessing your confidence
· Gathering the elements
· Building your self-confidence
· Communicating with your confidence
· Acting with confidence in your daily life
· Engaging others
· Case studies – Developing confidence
Lack of confidence - Blaming others, Immediate excuses, Defensiveness, Needing acceptance
Unable to enjoy success, Fear of change, Fear of Future, Negativity etc.
Approaching challenges – Martin’s style
Recognizing confidence in yourself
Looking at indicators of confidence
Finding your place on the scale
Your Scores
Recognizing your strengths
Benefitting from your life experiences
Sam’s tough times index
Your tough times index
Discovering what drains your batteries
Determining your areas of focus
Confidence wheel
Mapping your own journey
Following the guaranteed success formula
Choosing role models
Becoming your own coach
Becoming the hero in your own life
Greeting the world with grace
Discovering your values
Resolving values conflict
Developing Your Identity
Pride in Synthesis
Assessing Your Emotional Intelligence
Turning Anger into Energy
Transforming your fears into confidence
Breaking the gridlock
Step-by-step approach for breaking the gridlock
Adopting the 80/20 principle
Generating realistic standards of behavior
Stretching your boundaries
Creating a haven for yourself
Preparing for the future
Developing your physical confidence
Speaking out with confidence
Holding onto your integrity
Being judged by appearances
Conveying the right attitude with your dress
Finding the confidence to rise above
Staying on top of your confidence game
Living powerfully
Defining your professional identity
Becoming assertive
Dealing with feedback
Dealing with corporate change
Learning Objectives
· Assessing your confidence
· Gathering the elements
· Building your self-confidence
· Communicating with your confidence
· Acting with confidence in your daily life
· Engaging others
· Case studies – Developing confidence
Lack of confidence - Blaming others, Immediate excuses, Defensiveness, Needing acceptance
Unable to enjoy success, Fear of change, Fear of Future, Negativity etc.
Approaching challenges – Martin’s style
Recognizing confidence in yourself
Looking at indicators of confidence
Finding your place on the scale
Your Scores
Recognizing your strengths
Benefitting from your life experiences
Sam’s tough times index
Your tough times index
Discovering what drains your batteries
Determining your areas of focus
Confidence wheel
Mapping your own journey
Following the guaranteed success formula
Choosing role models
Becoming your own coach
Becoming the hero in your own life
Greeting the world with grace
Discovering your values
Resolving values conflict
Developing Your Identity
Pride in Synthesis
Assessing Your Emotional Intelligence
Turning Anger into Energy
Transforming your fears into confidence
Breaking the gridlock
Step-by-step approach for breaking the gridlock
Adopting the 80/20 principle
Generating realistic standards of behavior
Stretching your boundaries
Creating a haven for yourself
Preparing for the future
Developing your physical confidence
Speaking out with confidence
Holding onto your integrity
Being judged by appearances
Conveying the right attitude with your dress
Finding the confidence to rise above
Staying on top of your confidence game
Living powerfully
Defining your professional identity
Becoming assertive
Dealing with feedback
Dealing with corporate change
Business Communication
Learning Objectives
· Explain the Communication Process
· Describe the Various Barriers of Effective Communication
· Explain the Steps of Monroe's Motivated Sequence
· Describe the Various Questioning Techniques
· Explain the Role of Active Listening for Effective Communication
· Explain the Role of Body Language for Effective Communication
· Describe the Method of Writing Effective Emails
· Explain AIDA: Attention-Interest-Desire-Action Tool
Importance of Communication
Components of the Communication Process
Integrated Meaning Model of Communication
Levels of Communication
7Cs for Effective Business Communication
Dimensions in Communication
Channels of Communication
Vertical/Lateral Communication
Barriers of Effective Communication
Communication at Workplace
Monroe's Motivated Sequence
Questioning Techniques
Active Listening
Common Signs of Body Language
Giving Feedback
Types of Feedback
Conducting Effective Meetings
Speaking to an Audience
Types of Reports
Writing Effective Emails
Learning Objectives
· Explain the Communication Process
· Describe the Various Barriers of Effective Communication
· Explain the Steps of Monroe's Motivated Sequence
· Describe the Various Questioning Techniques
· Explain the Role of Active Listening for Effective Communication
· Explain the Role of Body Language for Effective Communication
· Describe the Method of Writing Effective Emails
· Explain AIDA: Attention-Interest-Desire-Action Tool
Importance of Communication
Components of the Communication Process
Integrated Meaning Model of Communication
Levels of Communication
7Cs for Effective Business Communication
Dimensions in Communication
Channels of Communication
Vertical/Lateral Communication
Barriers of Effective Communication
Communication at Workplace
Monroe's Motivated Sequence
Questioning Techniques
Active Listening
Common Signs of Body Language
Giving Feedback
Types of Feedback
Conducting Effective Meetings
Speaking to an Audience
Types of Reports
Writing Effective Emails
Business To Business Marketing
Learning Objectives
· Business-to-Business basics
· Making sense of customers and markets
· Business-to-Business marketing - International
· Business-to-Business marketing specifics
· Business-to-Business marketing models
· Strategies Business-to-Business management
· Marketing evaluation and control
· Implementing a value-creating organization
Nature of Business-to-Business marketing
B2B marketing for consumer marketers
Business to Business customers
Business to Business products
Characteristics of Business-to-Business markets
Market characteristics drive marketing strategy
Selling to consumers and Business to Business customers
The customer activity cycle
The organizational buying processes
Market research
Global outsourcing and manufacturing
Business organization matrix
Distribution patterns
Strategies for markets
Marketing plan
Different approach to B-to-B marketing
Pricing formula
How the advertising work?
The expert marketing model
Formulating and implementing marketing strategy
Marketing control
Role of marketing in a value-creating organization
Learning Objectives
· Business-to-Business basics
· Making sense of customers and markets
· Business-to-Business marketing - International
· Business-to-Business marketing specifics
· Business-to-Business marketing models
· Strategies Business-to-Business management
· Marketing evaluation and control
· Implementing a value-creating organization
Nature of Business-to-Business marketing
B2B marketing for consumer marketers
Business to Business customers
Business to Business products
Characteristics of Business-to-Business markets
Market characteristics drive marketing strategy
Selling to consumers and Business to Business customers
The customer activity cycle
The organizational buying processes
Market research
Global outsourcing and manufacturing
Business organization matrix
Distribution patterns
Strategies for markets
Marketing plan
Different approach to B-to-B marketing
Pricing formula
How the advertising work?
The expert marketing model
Formulating and implementing marketing strategy
Marketing control
Role of marketing in a value-creating organization
Business Writing Skills
Learning Skills
· What is Business Communication
· Types of Communication
· STAR Format of Written Communication
· Essentials of Effective Communication
· Tips for Smart Communication
· Communication across cultures
· Exercises
· Summary
First understand what communication is
Business Communication
Verbal Communication
Written Communication
Non-Verbal Communication
STAR Format of Written Communication
Analyze the Purpose
Consider the Audience
Build the Structure
Detail & Design Approach
Execute with Confidence
Essentials of Effective Communication
Tips for Smart Communication
Communication across Cultures
Exercises on Written Communication
Centralization & Decentralization
Learning Objectives
· Decentralization and performance evaluation
· Distinction between delegation and decentralization
· Advantages of centralization and decentralization
· Factors determining the extent of centralization
· Types of decentralization
· Prerequisites of decentralization
· Marketing decision to decentralize
· Case study: Ford’s Global strategy
Learning Objectives
· Decentralization and performance evaluation
· Distinction between delegation and decentralization
· Advantages of centralization and decentralization
· Factors determining the extent of centralization
· Types of decentralization
· Prerequisites of decentralization
· Marketing decision to decentralize
· Case study: Ford’s Global strategy
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Call: +91 98730-88988
Call: +91 98730-88988
