Mission: Building AugusTalent
  • Home
  • About Us
    • Mitash Bhattacharyya
  • AugustConsulting
    • Business Consulting
    • Consultancy For Individuals
  • PREMIUM TRAINING CONTENT
    • Store - Premium Training Content
  • For Automobile
  • For Corporate Sales
    • COMMANDO - Sales Training Program
    • Sales Process Training
    • Business Planning & Customer Segmentation Training Program
    • Customer Database Management Training Program
    • Telecalling Skills along with Tele-script Training Program
    • Consultative Selling Skills Training Program
    • Business Presentation Skills Training Program
    • Negotiation Skills Training Program
    • Sales Closing & Sales Objection handling Training Program
    • Selling Skills & NLP
    • Selling Skills at ALPHA Level - Sales Psychorientology - Meditative Sales Process
  • For Corporate - HR
    • Talent Management Program >
      • Competency Based Interviewing Skills Program
      • Performance Management System - Balance Score Card
      • PERSONA - Soft Skills Training Program
      • MARVEN-US - WORK-LIFE-BALANCE - Social Training Program
    • Corporate Leadership Development Program
    • Corporate MDP-OD
    • Corporate Customer Service >
      • NIGHTINGALE - Customer Service Training Program
    • Corporate Trainers Development >
      • ATHENA - 5 Days TTT
      • ATHENA 365 - TTT Certification - duration - 12 months
      • EUTHENIA - Train The Content Developer Program
    • Corporate Training Outsourcing >
      • MEET-US T .P. O. - Training Process Outsourcing
  • For HealthCare
    • Hospitals
    • Health Insurance
    • Pharma
    • Dental & Medical Devices
  • For Life Insurance Companies
    • EMERALD - Life Insurance Sales Training Programs
    • ALASTOR >
      • Selection of Agents >
        • Your Role As an HR
      • Target of Agents >
        • You a a STRATEGISTS
      • Productivity of Agents >
        • You as a Business Coach >
          • Plan Levels
    • ATHENA - 5 Days TTT
    • ATHENA 365 - TTT Certification - duration - 12 months
    • EUTHENIA - Train The Content Developer Program
    • MEET-US T .P. O. - Training Process Outsourcing
  • For MBA Institutes
    • ATHENA - Faculty Development Program
    • GROOM-U - Grooming & Interview Skills for Students
  • For Schools / Colleges
    • ATHENA - Teachers Development Program
    • FYOUTURE - Career Path for Students
    • German Language Training
  • For Individuals
    • Certificate Program on Training & Development - for Individuals
    • Certificate Program on Business Management & Agency Development
  • Franchisee- Join Us
  • Contact Us
  • Care Wing - (CSR) Corporate Social Responsibility
  • Train The Talent Blog
  • Photo Gallery
    • Core Industry
    • Power
    • Insurance
  • Trainers Tube

Post Title.

6/15/2009

8 Comments

 

Do you think TRAINING can be a Strategic Differentiator in the Business Environment ? Looking for your Comments .....

8 Comments
Rahul Sen
6/15/2009 03:52:12 pm

How will you define Strategic Differentiator ? rather your views ?

Reply
Abir Basak link
6/15/2009 05:54:35 pm

It is an absolute necessity. As a representative of the company, it is imperative for any customer facing personnel to be appropriately trained.

A common mistake is to underplay training and still expect results in a competitive market scenario.

Reply
Mitash
6/15/2009 08:31:12 pm

Hi Rahul

Training as a Strategic Differentiator - I mean - strategically you train your staff to sharpen & enhance their skill so that whenever they meet a CUSTOMER directly or indirectly - they LISTEN to the CUSTOMER and try to SOLVE the CUSTOMER'S PROBLEM.

Because BUSINESS = CUSTOMER

If there are no CUSTOMERS - not a single BUSINESS can survive in the world

Most of the Company's invest in Product development ( which is very important ) , Marketing , Adv , - very few company invest on their people as far as training is concern.
Again the Training Program needs to deliver 100% result & not just a routine fullfillment of the training need.
say for example - if a trained Sales Person visit you - he will LISTEN to you CAREFULLY and will POSITION his PRODUCT according to YOUR PURPOSE.They will TALK LESS & LISTEN MORE.
They create more BRAND LOYAL CUSTOMERS

If on the contrary - an untrained sales Person visit you - they will TALK MORE about their PRODUCT and try to PUSH their PRODUCT without understanding your requirement.They are not bothered about you as a customer - they just want to sell anyway (mis-sell)- ultimately the customer suffers & leave the BRAND PERMANENTLY.

So the BUSINESS will start LOOSING the CUSTOMERS PERMANENTLY.

So the Strategy is to TRAIN them up to deliver RESULTS - which generates CUSTOMER LOYALTY and make Training as a Strategy to be a Strategic Differentiator in the market

Reply
Joy
8/24/2009 01:49:05 pm

Training and development is an integral part of any strategy, becuase the macro level view of doing WHAT is covered in the strategy discussion / plan and the HOW part is executed by training the people to move towards that direction.

Reply
Mitash link
8/30/2009 04:30:03 pm

You are absolutely correct Joy - and to execute the HOW part - the participants need a piece of LEARNING to be TRANSFERRED to THEM , THEY need to ASSIMILATE THAT , THEY need to RETAIN THAT and at any given time they need to RE-CALL THAT.

The current problem in the market is to create a LEARNING ENVIRONMENT .

To-day people think - if they speak well - they cover the above mentioned points ( which is not ) & it has got a definite scientifice process of 1.TRANSFER of LEARNING ,
2.RETENTION &
3.LONG TERM RE-CALL

Reply
Debraj
10/25/2009 05:03:22 am

I feel the importance of Training in today's financial solution marketing is paramount. However, we see in many companies the training division is being adjudged just as a filler/ a he routine excercise. It is the onus of qualified trainers to change the situation in their advantage.

Reply
hentai link
7/14/2012 09:27:27 am

Great blog post.

Reply
Stacy link
12/26/2020 09:51:27 pm

Greatt post

Reply



Leave a Reply.

    Author

    Hope you will leave your comments on the Training Blog & also will initiate NEW TOPICS of mutual interest - Cheers

    Archives

    February 2022
    June 2009

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.